Saigon Express Tasmania
Franchise with Saigon Express Tasmania
FRANCHISE WITH SAIGON EXPRESS TASMANIA

OVER 10 YEARS
OF EXCELLENCE.

Join Our Family and Own a Part of Tasmania’s Premier Vietnamese Brand.

For more than a decade, Saigon Express has dominated the Tasmanian market with authentic Vietnamese food, proven systems, and the strength of a family-run network. We are inviting passionate business owners to join the next stage of our explosive growth.

When you franchise with us, you aren't just buying a business; you are joining a legacy. We stand by our partners with unwavering support, flexible financial solutions, and a shared hunger for mutual success. From crispy banh mi to fragrant pho, our goal is simple: serve great food, create loyal customers, and build highly profitable local businesses.

$30K
Franchise Licence Fee (+ GST)
5%
Royalty Fee
2%
Marketing Levy
5 + 5
Year Contract Term

Existing Store Opportunities

Skip the startup phase.

These opportunities allow you to take over an established Saigon Express location with instant brand recognition, perfected operating systems, and a hungry, existing customer base.

Saigon Express North Hobart opportunity

Saigon Express North Hobart

The Perfect Location: Situated in Hobart's undisputed culinary heart. Unbeatable foot traffic and a proven local hunger for premium Asian cuisine guarantee a steady stream of dine-in, takeaway, and delivery orders seven days a week.

Ideal for

  • Hands-on owner-operators
  • Hospitality professionals
  • Investors with a strong store manager
Request Info
Saigon Express Hobart CBD opportunity

Saigon Express Hobart CBD

The Perfect Location: Capture the high-volume corporate and tourist crowd. With guaranteed daily footfall in the city center, this location offers massive lunch trade and highly lucrative corporate catering opportunities.

Key potential

  • Strong lunch trade
  • Takeaway and delivery growth
  • Corporate catering opportunities
Request Info
Saigon Express Lounge and Bar opportunity

Saigon Express Lounge & Bar

The Perfect Location: A rare opportunity to dominate the premium Asian-fusion nightlife space. High-margin experiential dining with a full bar setup, perfect for capturing the lucrative group dining and private function market.

Ideal for

  • Experienced restaurant operators
  • Hospitality investors
  • Partners interested in a full-service venue
Request Info
Saigon Express Sorell opportunity

Saigon Express Sorell

The Perfect Location: A booming regional hub with a captive audience. This location capitalizes on a rapidly expanding local population and established community demand, offering a virtual monopoly on premium Vietnamese takeaway.

Key potential

  • Established community demand
  • Strong takeaway opportunity
  • Growing local population
Request Info
Saigon Express Gateway Sorell opportunity

Saigon Express Gateway Sorell

The Perfect Location: Positioned inside a high-traffic retail environment. Enjoy consistent, built-in foot traffic from daily shoppers seeking fast, high-quality meals, ensuring repeat local customers and a fast return on investment.

Ideal for

  • First-time hospitality business owners
  • Retail-focused operators
  • Partners seeking efficiency
Request Info
Saigon Express Kingston opportunity

Saigon Express Kingston

The Perfect Location: Located in one of Tasmania's fastest-growing southern municipalities. This site captures a dense, community-focused family demographic and busy retail shoppers, offering a highly profitable blend of consistent daytime trade and strong evening delivery demand.

Key potential

  • High-growth residential area
  • Strong family demographic
  • Robust evening delivery demand
Request Info

New Growth Areas

Seize the first-mover advantage.

We are actively seeking partners to dominate untapped, high-potential markets across Tasmania.

Huonville growth area opportunity

Huonville

The Advantage: Zero market saturation for premium Vietnamese food. Capitalize on a growing community of families and booming tourism in the Huon Valley. Be the absolute go-to destination for local lunches and takeaway.

Recommended format: Takeaway + small dine-in area + local catering.

Margate growth area opportunity

Margate

The Advantage: The ultimate gateway location capturing traffic between Hobart and the Channel region. Perfect demographic for family meals and a massive opportunity to corner the local delivery and catering market.

Recommended format: Banh mi, pho, rice bowls, wok dishes, delivery and catering.

Glenorchy growth area opportunity

Glenorchy

The Advantage: Access one of Greater Hobart's busiest and most densely populated areas. Massive retail and residential traffic provides the perfect ecosystem for a high-volume, multi-channel (dine-in, delivery, catering) powerhouse.

Recommended format: Full Saigon Express restaurant with dine-in, takeaway, Uber Eats, DoorDash and corporate catering.

Have a Specific Location in Mind?

Are you looking at a vacant premises in your local suburb? We are always open to visionary partners. If you have a specific location in mind, let's sit down and negotiate. We offer highly competitive franchise pricing and will work side-by-side with you to assess the site, secure the lease, and build the store from the ground up.

Leverage our 10+ years of brand power to ensure your chosen location becomes an instant success. Let's expand our legacy together.

Pitch Us Your Location

Tailored Franchise Models

Flexible, proven store models built for ROI.

We offer flexible, proven store models designed to maximize ROI across different real estate formats. From compact retail kiosks to full-scale dining lounges, there is a Saigon Express blueprint to fit your investment capacity and location.

Saigon Express kiosk franchise model

Express / Kiosk

Floor Space: 30m² - 60m²

$150k - 250k

+ GST (Estimated Build)

  • Ideal for: Shopping centre food courts and high foot-traffic transit hubs.
  • Highly efficient takeaway-focused model.
  • Low overheads and minimal staffing required.
  • Streamlined menu focusing on high-volume items like banh mi, rice paper rolls, and express pho.
  • Fastest build time and quick return on investment.
Enquire Now
Saigon Express classic store franchise model
Most Popular

Classic Store

Floor Space: 70m² - 130m²

$280k - 450k

+ GST (Estimated Build)

  • Ideal for: High street strips, suburban retail hubs, and standalone buildings.
  • Perfect balance of dine-in seating and takeaway flow.
  • Serves the full traditional Saigon Express menu.
  • Serves as a powerful hub for UberEats, DoorDash, and local delivery.
  • Strong potential for corporate and local catering revenue.
Enquire Now
Saigon Express lounge and bar franchise model

Lounge & Bar

Floor Space: 150m²+

$500k - 750k+

+ GST (Estimated Build)

  • Ideal for: Premium dining precincts, entertainment districts, and CBD locations.
  • High-end experiential dining with premium interior fit-out.
  • Full table service and potential for a licensed bar or cocktail menu.
  • Designed to capture the highly lucrative dinner and group dining market.
  • Dedicated space for private functions and events.
Enquire Now

* Estimated investment costs include store fit-out, equipment, signage, initial franchise fees, and training. Working capital and bank guarantees are additional. Remember, we offer financial assistance to the right partners to secure locations with just a $50k deposit.

Saigon Express opens new store

Grow Together

An established brand

Flexible Store Formats

Depending on the location, Saigon Express can be tailored to suit different business models:

  • Takeaway-focused stores
  • Shopping centre locations
  • Dine-in restaurants and lounge concepts
  • Delivery-focused kitchens and catering hubs

Why Saigon Express?

Over a Decade of Market Dominance

For more than 10 years, Saigon Express has been a pillar of the Tasmanian culinary scene. We have already done the heavy lifting of building brand loyalty, perfecting recipes, and establishing a fierce market presence. When you join us, you inherit a decade of goodwill and success.

The Strength of a Family Partnership

Unlike massive, faceless corporations, Saigon Express treats every franchise partner like family. You have direct access to the founders, and your success is our personal mission. We protect our brand, and we passionately protect our partners' investments.

A trusted brand with unbeatable ROI

Saigon Express has built a formidable local presence through fresh food, welcoming service, and bulletproof operating systems. Our business is engineered to maximize profitability across all dayparts: lunch, dinner, takeaway, delivery, events, and corporate catering.

A menu that creates multiple, high-margin revenue streams

We are more than banh mi. Our menu features pho, rice bowls, wok dishes, and catering platters. This diversity protects your business from seasonal dips and gives you unparalleled ability to capture every type of hungry customer.

Practical, hands-on franchise support

We don't just hand you a manual and walk away. We provide intense, practical support to ensure your store is a hyper-efficient machine.

Store operations training & food preparation systems
Menu development and quality standards
Staff recruitment and training guidance
Opening marketing, social media and menu design
Supplier guidance and central kitchen support

Grow with the brand

We are looking for long-term partners who want to build a sustainable empire, not just operate a single store. Strong partners will be prioritized for highly lucrative multi-store opportunities.

Unprecedented Financial Support

We believe in empowering passionate individuals. That is why we have shattered the financial barriers to entry.

Secure Your Location with Only a $50K Deposit

If you have the drive, the hunger for success, and the operational skills, we have the financial solutions to get you started. We offer flexible, tailored financing assistance to the right partners. Do not let upfront capital stop you from owning a highly profitable business.

Contact us today to arrange a direct, confidential meeting with the owner to discuss your future and finalize your financial pathway.

Business owner

Who We Are Looking For

You do not need to be a chef or have owned a restaurant before. However, successful franchise partners need commitment, business discipline and a genuine focus on customer service.

We are looking for people with:

  • Suitable investment capacity
  • Hospitality, retail, management or customer-service experience
  • Strong leadership and people-management skills
  • A willingness to protect food quality and brand standards
  • A hands-on approach to operating a business
  • A long-term mindset
  • Interest in local marketing and community engagement

The Franchise Process

From your initial enquiry to opening your doors, we guide you through every step of the journey.

01
01

Register Your Interest

Complete the enquiry form and tell us which existing location or growth area interests you.

02
02

Initial Discussion

Our team will speak with you about your experience, goals, investment capability and the right fit.

03
03

Confidentiality

For existing stores, selected commercial information is shared after a confidentiality agreement is signed.

04
04

Opportunity Info

Receive relevant information about the location, store model, requirements, and franchise support.

05
05

Due Diligence

Obtain independent legal, accounting and financial advice before making a business decision.

06
06

Partner Assessment

We assess the fit between your skills, operating plan and Saigon Express brand standards.

07
07

Agreement & Training

Once approved, enter the onboarding process, complete training and prepare for the store takeover.

08
08

Open Your Store

Officially become a Partner, supported through your launch and early operating period.

Franchise opportunities are available in major cities across Australia

Location Details

Disclaimer: Please note the information above is provided by the landlord. All sales and traffic numbers provided are not in any way a representation of potential outcomes on the proposed Roll'd site or any other future sites. The images supplied are intended to convey a similar aesthetic and ambience, rather than representing the exact store design.

Franchise Enquiry

Start Your Saigon Express Journey

Whether you want an existing store or a new territory, we are ready to welcome you to the family. With just a $50k deposit and our financial backing, your dream business is within reach.

Confidential enquiry
No obligation to proceed
Response within 5 business days
Free discovery call included

Book a Meeting With The Owner

Level 2, 86 Collins St, Hobart TAS 7000

The information on this page is provided for general franchise enquiry purposes only. It does not constitute financial advice, a profit guarantee or an offer to sell a franchise. Applicants should obtain independent legal, financial and accounting advice before making any investment decision.

Copyright 2026 Saigon Express Tasmania. All Rights Reserved.

Your enquiry is treated in strict confidence. We do not share your information with third parties.

Frequently Asked Questions

Frequently Asked Questions

Not necessarily. While prior business, retail, or management experience is highly valued, you do not need to be a chef. We provide a comprehensive training program that covers everything from our authentic food preparation to daily business operations. Our proven systems are built to be easily replicated by dedicated partners.

Yes. Saigon Express requires the Franchise Partner to nominate a full-time Store Manager who is approved by our operations team. For single-unit Franchise Partners, this is typically the Franchise Partner themselves, who must devote their full time and effort to the day-to-day management and operation of the business, especially in the first 12 months.

You may choose to enter the business with a business partner who is approved by Saigon Express and will act as the full-time Store Manager. As an investor, you must ensure your operating partner is highly capable, properly incentivized, and heavily involved in the day-to-day operations.

This depends entirely on the location, size, and design of your store model. A fast-paced Express/Kiosk format can range from $150k - $250k, while a full Lounge & Bar can range from $500k - $750k+ (excluding GST and working capital). We provide full transparency on build costs during the enquiry process.

Unlike other major franchise networks that require you to have 40-50% upfront cash contribution, we allow you to secure your location with a starting deposit of just $50,000. We are invested in finding the right people with the right drive, not just the richest investors.

Yes. While other franchisors simply hand you off to a bank, we offer extensive, direct financial assistance and flexible terms tailored to your situation. If you have the operational drive, we will arrange a confidential meeting with the owner to discuss your customized financial pathway to get your doors open.

Like all leading franchise networks, we charge an ongoing royalty fee and a marketing fund contribution, calculated as a percentage of your gross sales. These funds are directly reinvested into state-wide marketing campaigns, product innovation, central kitchen support, and protecting the strength of the Saigon Express brand.

Each Saigon Express store operates in a different location and market, so turnover and payback periods vary. While we provide a proven business model, training, and ongoing support, the performance of your store ultimately depends on your commitment, local execution, and operating costs. We do not make representations or guarantees about future revenue; we encourage all applicants to conduct independent due diligence.

New franchise partners undergo an intensive 4 to 6-week training program at one of our flagship Hobart locations. This covers back-of-house food preparation, front-of-house customer service, point-of-sale systems, staff management, and business reporting. You will be "Saigon Express Ready" from day one.

For our defined growth areas, our corporate team manages the heavy lifting-from site negotiation and lease securing to store design and construction project management. If you are proposing your own location, we will work collaboratively with you to assess its commercial viability, secure the best lease terms, and build the store together.

To guarantee the authentic flavors that have made us famous, all core ingredients, secret marinades, and proprietary products are supplied through our central network and approved local Tasmanian suppliers. This ensures absolute consistency across all stores and leverages our group buying power to get you the best pricing.

Absolutely. Multi-unit ownership is highly encouraged for top-performing franchise partners who demonstrate strong operational capabilities and leadership. Similar to global QSR trends, many of our successful store owners will eventually choose to open a second location.

You will be backed by a marketing machine. Support includes high-end food photography, social media management, opening launch campaigns, menu design, localized digital marketing, and promotional materials. We ensure your store gets maximum visibility in your local community.

We ask all potential franchise partners to sign a Non-Disclosure Agreement (NDA) to protect the confidential information we share during the franchise process. This includes details about our business model, operations, marketing strategies, financials, and supplier relationships - all the secret ingredients that make Saigon Express unique!

The NDA helps ensure that this valuable information remains secure while you explore the exciting opportunity of joining the Saigon Express family. It's a standard step in the franchising world and a clear sign that we are serious about building a strong, trusting partnership from day one.